Validating content syndication leads is an essential step in the lead generation process that ensures that the leads obtained are high-quality and worth pursuing. The steps and processes involved in validating content syndication leads may vary depending on the company’s specific needs and the tools and technologies used.

On average, when running content syndication, approximately 10-20% of leads are not valid and are not compliant.

This is due to wrong or missing data on the lead. This is supported by a study conducted by the Content Marketing Institute, which found that 18% of leads generated from content syndication are invalid.

In addition, a survey conducted by Demand Gen Report found that, on average, 20% of leads generated from content syndication are not compliant.

With every 100 content syndication leads, roughly 10-20 of those leads are not valid and are not compliant leads due to wrong or missing data on the lead.

Here are some common steps and processes to validate leads:

1-  Establish criteria for a valid lead: The first step in validating content syndication leads is to establish criteria for what constitutes a valid lead. This could include factors such as the lead’s industry, job title, company size, and location.

2- Cleanse and deduplicate data: Once the leads are obtained from the content syndication provider, the data needs to be cleansed and deduplicated to ensure that there are no duplicates, incomplete or inaccurate information. 

3- Check for email validity: Verify the email addresses of leads to ensure that they are active and deliverable. Several email validation tools are available that can be used to validate email addresses. 

4- Verify contact information: Check the contact information such as phone numbers, job titles, company names, and locations to ensure that they are accurate and up-to-date.

5- Verify interest and intent: Determine if the leads have shown interest and intent in your product or service. You can use marketing automation tools such as email marketing or nurture campaigns to gauge their interest. 

6- Score and prioritize leads: Assign scores to leads based on their level of interest, intent, and fit with the established criteria. Prioritize the leads based on their scores to focus on the most promising leads first.

The amount of time and resources required to validate content syndication leads can vary depending on the number of leads, the complexity of the validation criteria, and the tools and technologies used. Typically, it can take anywhere from a few hours to several days to validate a large number of leads. The process can be time-consuming, but it is essential to ensure that the leads are high-quality and worth pursuing. It is crucial to continually monitor and improve the validation process to ensure that the percentage of valid leads is maximized.

We will ensure all leads are valid and compliant. This is our GUARANTEE! We will manually validate all leads and get any non valid or non compliant leads replaced or refunded.

Why is it import to run demand generation around trade shows? Trade shows are a great way for companies to showcase their products and services to a wide variety of potential customers. However, running a successful trade show requires more than just showing up on the day of the event. Companies must also run effective demand generation programs leading up to and after the trade show in order to maximize their return on investment.

Running demand generation programs before a trade show can help to create a buzz around the event and ensure that potential customers are aware of the company’s presence. Companies should consider running targeted campaigns to potential customers in the lead up to the trade show, such as email marketing campaigns or social media campaigns. This can help to drive more customers to the booth on the day of the event. 

After the trade show, companies should continue to run demand generation programs in order to capitalize on the momentum generated at the event. Companies should consider running follow-up campaigns to customers who visited the booth, such as email campaigns or targeted ads. This can help to turn potential customers into actual customers and ensure that the company’s presence at the event was a success.

Case Study 1: A small-sized B2B company in the IT industry was looking to increase their presence at a trade show. They implemented a demand generation program that included targeted email campaigns, social media outreach, and targeted ads. The email campaigns had a 15% open rate and 5% click-through rate, while the social media outreach had a reach of over 10,000 people and generated 500 engagements. The targeted ads had a CTR of 3% and generated over 500 leads. As a result, the company was able to increase their presence at the trade show and generate more leads. 

Case Study 2: A medium-sized B2B company in the manufacturing industry was looking to increase their presence at a trade show. They implemented a demand generation program that included targeted email campaigns, social media outreach, and targeted ads. The email campaigns had a 20% open rate and 7% click-through rate, while the social media outreach had a reach of over 15,000 people and generated 1,000 engagements. The targeted ads had a CTR of 5% and generated over 1,000 leads. As a result, the company was able to increase their presence at the trade show and generate more leads. 

Case Study 3: A small-sized B2B company in the hospitality industry was looking to increase their presence at a trade show. They implemented a demand generation program that included targeted email campaigns, social media outreach, and targeted ads. The email campaigns had a 10% open rate and 4% click-through rate, while the social media outreach had a reach of over 8,000 people and generated 800 engagements. The targeted ads had a CTR of 4% and generated over 800 leads. As a result, the company was able to increase their presence at the trade show and generate more leads.usandae.