Define target audience:
ABM, Key Target Account List, or ICP
Industry
GEO
Titles
Company Size (Revenue / Employees)
Collect content asset:
Create fully customized landing page per client’s expectations.
Include links back to client’s site for added awareness
Promote the landing page to a defined target audience via a dedicated email that only includes the client’s assets.
Surveys, Opt-in Forms
Capture leads, validate and confirm compliance. Send full lead details to include:
Date downloaded
First, last name
Employee size; company sales
Phone number; full address
Business name, email and number
Job title
Industry type
Custom questions and answers
Do you want to focus on the buyer’s journey for your prospects through a digital display campaign?
If so, it’s important to include the below 6 key elements:
1. Targeting:
Use targeting options such as demographics, interests, behaviors, lookalike audiences, and retargeting to reach the right audience at the right time. This will help ensure that your ads are seen by people who are most likely to be interested in your product or service.
2. Ad formats:
Use different ad formats such as video, carousel, and retargeting ads to reach different stages of the buyer’s journey. Each ad format should be tailored to the specific stage of the journey and should include messaging and creative that reflects that stage.
3. Messaging:
The messaging in your ads should reflect the stage of the buyer’s journey. For example, for the awareness stage, your messaging may focus on creating brand awareness and generating interest in your product or service. For the consideration stage, your messaging may focus on the benefits and features of your product or service. For the decision stage, your messaging may focus on urgency and promoting a discount or promotion.
4. Creative:
The creative in your ads should be eye-catching and engaging, while also being relevant to the target audience and the stage of the buyer’s journey. This includes the use of imagery, videos, and other visual elements.
5. Landing pages:
The landing pages that your ads link to should be optimized for each stage of the buyer’s journey. For example, for the awareness stage, the landing page may provide more information about your brand and what you offer. For the consideration stage, the landing page may focus on the benefits and features of your product or service. For the decision stage, the landing page may offer a discount or promotion to encourage a purchase.
6. Measurement and optimization:
It’s important to measure the effectiveness of your digital display campaign and optimize it as needed. Use metrics such as click-through rate, conversion rate, and cost per acquisition to evaluate the performance of your ads. Make adjustments to your targeting, messaging, creative, and landing pages as needed to improve your results.
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